Show me the money...

So, you have gotten yourself an awesome looking, gasp producing, beautiful flash animated site. A splash page, intro video, music all of the bells and whistles, and you just paid a small fortune for it.

The all important question is, 'does it produce revenue for your business?' For all the looks, can you check your stats and produce reports instantly. Can you track if its working or not? Do you know what your conversion rate is? Do you have a plan for website success and are you implementing it?

Sometimes, the most flashy looking websites are not actually the most effective when it comes to search engine optimisation and ranking. Sometimes the coolest multimedia features can actually be harmful to your marketing objectives.

Ultimately, if your website doesn't 'show you the money', then its not worth anything.

To find out how to make the most effective use of your online communications email to consultant@thompsonmarketing.com.au and stop wondering.

Your Targeted Marketing Communication Plan (TMCP)

What is a Targeted Marketing Communications Plan (TMCP)? This is a term we use for the online marketing strategies we put together for our clients.

In any of our attempts to communcate with a market or segment, we need to be targeted about it. Not every communication we make is going to appeal to everyone, everytime. That's why we plan it; we plan who, when, where, why, how, analysing market segments and working out specific, measurable strategies to reach each one.

This is so important in the current advertising environment where all of us are constantly bombarded by marketing and advertising message, demanding our attention, shouting at us from radios, blaring at us on tv screens, distracting us on highways, filling up our mailboxes.

Our philosophy follows the concept of permission marketing, that there is always a certain segment of the market, ready, willing, searching for your product or service. The aim is to be found by this group, not necessarily to find them and yell at them as often and as much as possible. Our philosophy is to idenitify target audiences, and then gear all marketing strategies from then on into appealing to them, being found by them, and addressing their needs.

Interested? Find out more at http://www.thompsonmarketing.com.au/