You have a website, but do you have a plan?

How many times have you come across a site when searching for something on google, yahoo or live only to find it irrelevant to your search? What is your reaction... do you click back to your search results never to return? When you search for those keywords again, and see that you have been there before, did you click on that site again? If you haven't found the information relevant, the answer is probably not!

When implementing an online marketing strategy you need a plan, and a plan for success. You need to get your site ready to receive traffic, BEFORE you start driving traffic to it. Otherwise all of your time and effort spent climbing the SEO ladder will be wasted. You need relevant and compelling content, and a way of capturing your visitors details and engaging with them. You need to prove to them that you are the expert, that you have the answers that they are searching for, otherwise, you will just be associated with irrlevance.

contact us info@thompsonmarketing.com.au for more information about your personalised Integrated Website Success Plan, tailored to the needs of your business.

Your Targeted Marketing Communication Plan (TMCP)

What is a Targeted Marketing Communications Plan (TMCP)? This is a term we use for the online marketing strategies we put together for our clients.

In any of our attempts to communcate with a market or segment, we need to be targeted about it. Not every communication we make is going to appeal to everyone, everytime. That's why we plan it; we plan who, when, where, why, how, analysing market segments and working out specific, measurable strategies to reach each one.

This is so important in the current advertising environment where all of us are constantly bombarded by marketing and advertising message, demanding our attention, shouting at us from radios, blaring at us on tv screens, distracting us on highways, filling up our mailboxes.

Our philosophy follows the concept of permission marketing, that there is always a certain segment of the market, ready, willing, searching for your product or service. The aim is to be found by this group, not necessarily to find them and yell at them as often and as much as possible. Our philosophy is to idenitify target audiences, and then gear all marketing strategies from then on into appealing to them, being found by them, and addressing their needs.

Interested? Find out more at http://www.thompsonmarketing.com.au/

The Integrated Website Success Program (IWSP)

What is the Integrated Website Success Program (IWSP)?

This is a process developed by the legends at websitegurus, of whom I am a franchisee. They've been in the website design and online marketing game for years so they know what they are talking about. The IWSP is a comprehensive system for planning and implementing the necessary strategies and content that will make your website work for your business. This program is exclusive to websitegurus clients, you won't find it anywhere else, and will definitely give you a competitive advantage with your online marketing strategy.

There are 10 steps, and I'm not going to give them all away now, but the first consultation and assessment is absolutely obligation free. Getting a website, is literally just the first step. To find out more click here