What is a Targeted Marketing Communications Plan (TMCP)? This is a term we use for the online marketing strategies we put together for our clients. In any of our attempts to communcate with a market or segment, we need to be targeted about it. Not every communication we make is going to appeal to everyone, everytime. That's why we plan it; we plan who, when, where, why, how, analysing market segments and working out specific, measurable strategies to reach each one.
This is so important in the current advertising environment where all of us are constantly bombarded by marketing and advertising message, demanding our attention, shouting at us from radios, blaring at us on tv screens, distracting us on highways, filling up our mailboxes.
Our philosophy follows the concept of permission marketing, that there is always a certain segment of the market, ready, willing, searching for your product or service. The aim is to be found by this group, not necessarily to find them and yell at them as often and as much as possible. Our philosophy is to idenitify target audiences, and then gear all marketing strategies from then on into appealing to them, being found by them, and addressing their needs.
Interested? Find out more at http://www.thompsonmarketing.com.au/
No comments:
Post a Comment