Whats the value of something that costs you nothing?

Most web 2.0 technologies will cost the user nothing, so whats the value? Further, how can companies utilise free technologies for profit?

Firstly, there is great value in these free technologies. Blogging, podcasting and social networking are great free forms of self expression, communicating and networking for people. People are out there sharing information and knowledge every second of the day. This has the dual benefit of serving as a form of expression for those who produce the content, and a source of information, interaction and advice for those who consume the content.

Secondly, companies gain the benefit of having content created for their sites, and the ability to track consumer trends by hosting these services, plus they sell advertising space. The gain for the consumer here, if you are comfortable with it, is this targeted advertising. Advertisers are able to save money, targeting their messages to people who match their specific criteria. That means that if you have to see ads, at least there is a greater chance that they will be relevant to you.

For more information about leveraging new and social media and web 2.0, visit us at www.thompsonmarketing.com.au

Communicating your message through blogs and podcasts

Web 2.0 - user generated content - is changing the way that businesses interact and communicate online. Companies are using blogs (weblogs - diaries or journals) and podcasts (internet based broadcasts) to connect and engage with consumers. They are joining or creating social networks like myspace, facebook, linkedIn, and online worlds like second life. What is your organisation doing to reach out and connect with your customer/client base? Having a website will not be enough for businesses in the future. In fact, it is not enough for business that want to be effective today. Consumers are now engaging and interacting through social media, not just with one another, but also with brands. Are 
you in the conversation? Do you struggle to understand the meaning of all this? Change is happening all around us, to get help, email us, or post to this blog. It could be your first step in engaging the world online, and employing effective internet marketing.