The tools of online marketing can be so powerful, allowing you to get your message to a large but targeted audience. For this reason, they can be dangerous and damaging for your brand if you stuff them up. Like many things, they are value neutral, neither good nor bad, just tools to be used.
For this reason I'm starting a new podcast, with real life examples of good, bad and really ugly online marketing tactics - For Your Own Safety.
I have just finished moving the blog over to the new address which can be found at www.4yourownsafety.com
So watch out for new podcast episodes coming soon...
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