A new record was set in Australia with an artist single topping the charts just on digital
downloads. Rihanna has taken the number one spot with Don't stop the music before a single
physical disc has been sold. News.com.au reports that some music stores have stopped stocking physical singles altogether.
This is the trend, you can download movies and tv programs straight to your media player, chooses the content you want, no ad breaks to sit through.
What does this mean for your business? Consumers are searching for products and services online, and more and more they are purchasing there. The current era has been called the information age, but consumers are no longer just using the internet to find information about products, services or companies, but to purchase. They expect choice, they expect to be able to get it now.
Is your business placed to take advantage of this trend. I hope so!
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