Emarketing Mistakes

Emarketing can be such a powerful tool but so easily abused. The gains you receive may quickly be reverse by its overuse or misuse.

Last week my wife receive a message from her tertiary institution informing her (and every single other student) about how they were going to pass on her email address to a third party company so that they could send marketing information.

The email introduced the company and highlighted some products and benefits, which were in themselves valid. However, people had to opt out rather than opt in to receive this communication.

Personally, I think that on an ethical level, this is dubious. The school obviously stands to profit by selling their list to the third party. But the point is that people had to opt out, and it gave them 2 days to do so, some people would not have even got the message by the time their details had been sold onwards.

When people give you their contact information, they are placing trust into your hands. Don't abuse it by handing it on to someone else for a quick buck.

The problem is, that the list becomes one of such a lower quality. People who receive this message that has been passed on without consent will have a lower propensity to purchase the products of that company than they otherwise would have. They may infact even be annoyed to receive these messages.

What they could have done was to write a message saying "this organisation supports the school, they have some great products and a special offer for people who respond to this message, you can opt in to receive useful updates on ... topics and frequent special offers." The people who were already predisposed to purchase those products would have loved it. The other would have ignored it, but not been annoyed when they encountered this brand in the future.

So, engage in emarketing with caution, and what ever you do, make sure you send useful information that the people you are communicating to are interested in.

Our firm has a specific solution that is integrated with your website and client database. Click here for more information

Brand New Site for TMC

This week our brand new company site went live. We are offering great website design, flexible content management and ecommerce options, graphic design and marketing services. We operate out of Chifley Tower, right in the centre of the Sydney cbd.

Focussed online communications is what we provide to clients, assisting them to navigate the myriad of possibilities in internet marketing to produce real and effective results.

We have free articles providing useful information on improving your the effectiveness of your online marketing efforts, available only to our members. Plus, by joining our site you will receive our monthly newsletter and access to discounts on marketing services. So check it out at http://www.thompsonmarketing.com.au/

A new record - our changing world

A new record was set in Australia with an artist single topping the charts just on digital 
downloads. Rihanna has taken the number one spot with Don't stop the music before a single
physical disc has been sold. News.com.au reports that some music stores have stopped stocking physical singles altogether.

This is the trend, you can download movies and tv programs straight to your media player, chooses the content you want, no ad breaks to sit through.

What does this mean for your business? Consumers are searching for products and services online, and more and more they are purchasing there. The current era has been called the information age, but consumers are no longer just using the internet to find information about products, services or companies, but to purchase. They expect choice, they expect to be able to get it now.

Is your business placed to take advantage of this trend. I hope so!

Simple website management

I love using the content management system (CMS) of my website. If you are creating your web pages, page by page, then you are still living in a technological dark age. Within hours I have created more than 10 categories, 30 pages, uploaded pictures and articles. Its simple, its awesome. Go to www.websitegurus.com.au/ to find out more or check out our offers at http://www.thompsonmarketing.com.au/