When it comes to your SEO (Search Engine Optimisation) efforts it is REALLY important to keep your site updated with new and relevant information. This is one of the pillars of SEO or SEM - Search Engine Marketing.
And I made a mistake... I went overseas for more than a month for my wedding, visiting family, and having a holiday, and I didn't employ any contingency plan for updating the blog or business site. I had limited internet access during this time, but google's spiders are unforgiving. Luckily my ranking didn't suffer too much for some categories and keyword searches, but everyday that you are not improving your SEO, your competitors are. They are creeping up in the rankings, and before you know it, you have lost that first page rank, to be banished to the oblivion beyond page 1. And if you are not on page one, then you might as well be on page one thousand.
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