So, you have gotten yourself an awesome looking, gasp producing, beautiful flash animated site. A splash page, intro video, music all of the bells and whistles, and you just paid a small fortune for it.
The all important question is, 'does it produce revenue for your business?' For all the looks, can you check your stats and produce reports instantly. Can you track if its working or not? Do you know what your conversion rate is? Do you have a plan for website success and are you implementing it?
Sometimes, the most flashy looking websites are not actually the most effective when it comes to search engine optimisation and ranking. Sometimes the coolest multimedia features can actually be harmful to your marketing objectives.
Ultimately, if your website doesn't 'show you the money', then its not worth anything.
To find out how to make the most effective use of your online communications email to consultant@thompsonmarketing.com.au and stop wondering.
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