Whats the value of something that costs you nothing?

Most web 2.0 technologies will cost the user nothing, so whats the value? Further, how can companies utilise free technologies for profit?

Firstly, there is great value in these free technologies. Blogging, podcasting and social networking are great free forms of self expression, communicating and networking for people. People are out there sharing information and knowledge every second of the day. This has the dual benefit of serving as a form of expression for those who produce the content, and a source of information, interaction and advice for those who consume the content.

Secondly, companies gain the benefit of having content created for their sites, and the ability to track consumer trends by hosting these services, plus they sell advertising space. The gain for the consumer here, if you are comfortable with it, is this targeted advertising. Advertisers are able to save money, targeting their messages to people who match their specific criteria. That means that if you have to see ads, at least there is a greater chance that they will be relevant to you.

For more information about leveraging new and social media and web 2.0, visit us at www.thompsonmarketing.com.au

Show me the money...

So, you have gotten yourself an awesome looking, gasp producing, beautiful flash animated site. A splash page, intro video, music all of the bells and whistles, and you just paid a small fortune for it.

The all important question is, 'does it produce revenue for your business?' For all the looks, can you check your stats and produce reports instantly. Can you track if its working or not? Do you know what your conversion rate is? Do you have a plan for website success and are you implementing it?

Sometimes, the most flashy looking websites are not actually the most effective when it comes to search engine optimisation and ranking. Sometimes the coolest multimedia features can actually be harmful to your marketing objectives.

Ultimately, if your website doesn't 'show you the money', then its not worth anything.

To find out how to make the most effective use of your online communications email to consultant@thompsonmarketing.com.au and stop wondering.

Planning to succeed online

So, you have your website up and running, but do you have a plan to drive and attract traffic to it, and a strategy to profit from it? Most businesses will consider investing significant time and money in getting a website designed, and fitting it out with appropriate content.

Be sure to take full advantage of the power of internet marketing. With our Integrated Website Success Program (IWSP) and Targeted Marketing Communication Plans (TMCP) we can help you plan for website success, and propose solid, actionable steps to make it happen. Contact us for an obligation free strategy session.