Communicating your message through blogs and podcasts

Web 2.0 - user generated content - is changing the way that businesses interact and communicate online. Companies are using blogs (weblogs - diaries or journals) and podcasts (internet based broadcasts) to connect and engage with consumers. They are joining or creating social networks like myspace, facebook, linkedIn, and online worlds like second life. What is your organisation doing to reach out and connect with your customer/client base? Having a website will not be enough for businesses in the future. In fact, it is not enough for business that want to be effective today. Consumers are now engaging and interacting through social media, not just with one another, but also with brands. Are 
you in the conversation? Do you struggle to understand the meaning of all this? Change is happening all around us, to get help, email us, or post to this blog. It could be your first step in engaging the world online, and employing effective internet marketing.